What is cloud backup and business continuity?
Cloud backup copies company data at scheduled intervals to a secure cloud environment for later restore. Business continuity plans how critical processes restart after an outage.
The service builds a multi-layer structure: a local backup (NAS) for faster recovery, a cloud copy outside the office, and an offline or immutable copy that resists ransomware. Versioning allows a return to a chosen point in time, encryption protects the copies, and Microsoft 365, virtual machines and databases are backed up separately.
Why backup and continuity matter
Backup and continuity matter because data can be lost through hardware failure, human error, ransomware or physical events; the impact depends on the data type.
A single on-site copy does not survive theft, fire or a device failure. Continuity planning defines which systems come back first and who does each step.
Protection against ransomware is built with our cybersecurity service; backup is the recovery layer of that defence.
RTO, RPO and the 3-2-1 backup rule
RTO and RPO make recovery concrete; the architecture follows from them.
RTO is the recovery time objective: how quickly systems must be back after an outage. RPO is the recovery point objective: how much data loss is acceptable between the last backup and the outage. Values are set per business process and drive backup frequency.
The 3-2-1 rule is common: at least three copies of the data, on two different media types, with one outside the company site. A single failure can then no longer affect all copies at once.
| Method | Purpose | Recovery approach | Limitations |
|---|---|---|---|
| Backup | Periodic copies with version history | Return to a chosen point in time | Changes after the last backup can be lost |
| Replication | Continuous copying to a second location | Failover from the current copy | Deletions and corruption can be mirrored to the copy |
| Archiving | Long-term preservation of records | Planned access with low priority | Not designed for day-to-day recovery |
| File-sync only (cloud drive) | Keeping files current across devices | No restore process; state is synchronised | Deletions and encryption events spread to all copies |
Who is it for?
Any business whose data loss directly affects results needs cloud backup and business continuity.
Factories rely on production plans, quality records and supplier data; an outage around Istanbul can stop a line. Accounting and law practices depend on document integrity and retention obligations. Logistics runs on shipment data, retail on sales and stock records, and multi-site offices need one central structure.
What is included in the service?
The scope runs from data inventory to recovery planning.
- Data inventory and criticality classification, with frequency per data set.
- Cloud backup setup to a secure environment outside the office.
- Local backup (NAS) setup for faster on-site recovery.
- Offline and immutable copies as a protection layer against ransomware.
- Versioning and a retention policy defining how long copies are kept.
- Separate backup of Microsoft 365 data: email, calendar and files.
- Virtual machine and database backup, covering server systems.
- Monitoring and reporting for early failure detection.
Microsoft 365 setup is handled with our business email systems service; mail data follows the same retention policy.
How the service is implemented
The service is implemented in six documented steps.
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Data inventory and criticality classification
Data sources are listed and prioritised by criticality.
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Defining RTO and RPO targets with the business
Recovery targets are agreed with the business and documented.
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Designing the backup architecture (3-2-1 approach)
Local, cloud and offline layers are planned on the 3-2-1 rule.
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Deployment, automation and monitoring
Backup tools are installed, jobs are automated and monitored.
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Restore testing
Recovery scenarios are tested regularly and reported.
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Reviewing the continuity plan and reporting
The plan is kept current through reporting and review.
After deployment, monitoring continues under our proactive maintenance and support service, and failures are reported early.
Business benefits
The benefits are a lower risk of data loss, predictable recovery and readiness for audits.
- Reduces the risk of data loss.
- Improves the likelihood of a successful restore after an outage.
- Provides a recovery option in a ransomware scenario.
- Supplies documentation for audit and compliance processes.
- Prevents recovery knowledge from depending on one individual.
- Makes capacity planning easier as the business grows.
What are the risks?
Without a plan, the clearest risk is that data loss becomes an unrecoverable business loss. Common failure points:
- A single copy in a single location; one failure affects all the data.
- Unverified backups; a corrupt copy is discovered only when a restore is attempted.
- Ransomware encrypting the backups too, leaving no accessible copy.
- Mistaking cloud sync for backup; deletions and corruption spread to the copies.
- Undocumented recovery steps; nobody knows what to do at the time of an outage.
- Unclear ownership; without an assigned owner, regular backup operation slips.
Most of these risks can be reduced with a sound architecture and regular tests. Contact us for an assessment.
On-site, remote and hybrid delivery from Istanbul
Services are delivered from Istanbul, Türkiye, on-site, remotely or as a hybrid model. Installation and tests happen at your office in the on-site model; setup, monitoring and reporting are completed over a secure connection in the remote model.
The hybrid model combines on-site work for critical phases with remote delivery for the rest. Our FAQ covers the working model.